Women Athletes Continue To Face Double Standards During March Madness

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Women Athletes Continue To Face Double Standards During March Madness
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I am an assistant professor at Syracuse University. I received my Ph.D. from the University of Florida in Health and Human Performance with a concentration in Sport Management, my M.S. from UMass Amherst in Sport Management, and my B.A. in Political Science from Bryn Mawr College.

third quarter against the Texas Longhorns in the NCAA Women's Basketball Tournament Elite 8 Round at Spokane Veterans Memorial Arena on March 27, 2022 in Spokane, Washington. have been broken, with almost 300,000 total fans attending games across the first two rounds of the tournament, and media coverage has been consistent, with every game televised across the ESPN/ABC networks. Brands are catching on as well, withand revenue hitting all time highs.

In sport, this creates a double bind situation where women athletes are expected to excel athletically while also adhering to traditional gender roles, oftentimes finding themselves navigating a precarious balance between assertiveness and femininity. This all adds an additional layer of complexity to the challenges faced by women athletes, further complicating their pursuit of success and a burden men athletes do not need to carry.

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