Women and people of color played a pivotal role in driving ratings for streaming films in 2023, according to UCLA’s latest Hollywood diversity report.
Amid today's heated streaming wars, it appears diversity is the secret weapon. Women and people of color played a pivotal role in driving ratings for streaming films in 2023, even as they continued to face relatively limited opportunities and resources behind the camera, according to the second part of a UCLA Hollywood Diversity Report released Thursday.
Ana-Christina Ramón, director of UCLA’s Entertainment and Media Research Initiative and co-founder of the report with Hunt, noted that diverse content has particularly strong appeal to younger audiences, who have become more accustomed to seeing themselves represented in animated films and on social media. “This is how you keep subscribers: give them what they respond to and clearly want to see,' said Ramón.
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