The league has no permanent president and no collective bargaining agreement.
Elena Delle Donne at Washington Mystics media day this week. By Ava Wallace Ava Wallace Reporter covering local colleges and universities Email Bio Follow May 9 at 7:42 PM Elena Delle Donne began the 2018 WNBA season with a call to action, urging league executives to find better ways to market the highest-quality women’s basketball league in the world.
Make Way. Our Game. Our Way. The new VIBE of the #WNBA featuring @Pr3pE @bigmamastef @imanitrishawn_ @Da20one and @T_Cloud4 pic.twitter.com/wR4pyXatfX The league has been without a president since Oct. 2, when Lisa Borders stepped down after three seasons to become the first chief executive of the Time’s Up organization combating sexual harassment.
Sue Bird, point guard for the reigning WNBA champion Seattle Storm, categorized it as the early stages of a long process. She acknowledges the strides the league has made since she was a WNBA rookie in 2002, but also made it clear in an interview Wednesday that more progress is needed. NBA Commissioner Adam Silver, speaking Thursday at the Economic Club of Washington D.C., acknowledged that the WNBA “hasn’t developed into a stronger consumer business yet” but continued, “Even though the league has been in existence for 22 years, we’re in essence doubling down on it. We believe in it. We believe we can turn it into a successful business.
When asked about the state of the league, Bird, Delle Donne, Toliver and Mystics Coach Mike Thibault all mentioned the new marketing initiative and TV deal as the first things on their mind. Gaining exposure is still paramount for the league, and in that area, players see progress.
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