EXCLUSIVE: WNBA Star Sue Bird Sees Growth In Women’s Pro Soccer, Buys Stake In New York-Area Team
that Gotham FC appears sustainable but declined to discuss financial details. However, she did say Gotham FC met her business requirements and supported women’s empowerment in sports. She added that investing in the NWSL club didn’t take any convincing from her fiancee, soccer star Megan Rapinoe.LED sideboards display the NWSL 10-year anniversary logo at the start of the Juneteenth National Women's Soccer League match between NJ/NY Gotham FC and San Diego Wave FC at Red Bull Arena.
Bird said the NWSL has “already has done the hard part” by overcoming early challenges that face start-ups. The league launched in 2013 and is playing its 10th season. Like its two predecessors the Women’s United Soccer Association and Women’s Professional Soccer, the league aims to benefit from the popularity of women’s soccer in the U.S.
During the pandemic, NWSL saw a spike in viewership after becoming the first league to return after the Covid-19 shutdown. Its Challenge Cup championship averaged 653,000 viewers in July 2020 on CBS. That was up from an average of 166,000 viewers who watched the 2019 NWSL title game. The 2021 championship averaged“The talent level continues to get better, which speaks to the high level that’s being played in the U.S.,” Bird said.
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