Even though many spirits-based ready-to-drink cocktails contain no more alcohol than wine or beer, they're not available at H-E-B or in convenience-store coolers. Texas TexasLegislature CraftBrewing Distilling Cocktails alcohol
"I always knew I wanted [our products] to be liquor-based, and I knew the challenges that would come with that, particularly in Texas," said Amelia Lettieri, CEO of Austin-based RANCH2O Spirits.
Currently, state law allows the sale of beverages under 17% alcohol by volume at grocery and convenience stores. However, anything containing an alcoholic spirit such as vodka or tequila, even in minute quantities, is allowed in liquor stores only. Other Texas-based RTD purveyors include Ranch Rider, Lone River Ranch Water and Canteen Spirits, all of which offer more than one sipper with distilled spirt bases. None of those ventures is headquartered in San Antonio, and most canned cocktail producers here use wine or malt liquor in their concoctions.
Canned tipples have become the fastest-growing spirit category by revenue, according to the Distilled Spirits Council of the United States, or DISCUS. The International Wines and Spirits Record database, which tracks alcoholic beverages in 157 countries, notes 1,600 new spirits-based drinks came to market in 2022, up from fewer than 1,000 in 2020.
Swonger argues that easier access to spirits-based RTDs will give the industry a boost, further increasing its contribution to Texans' livelihoods.Texas isn't alone in weighing legislative changes in the wake of the RTD boom. Currently, 25 states now allow equal retail access to beer, wine and spirits-based RTDs with Vermont being the latest to change its law.
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