For the 1st time in several years, Coca-Cola will have a chief marketing officer
For the first time in several years, Coca-Cola will have a chief marketing officer.
in favor of a chief growth officer. Since then, the job has been filled by Francisco Crespo, who will retire next year.change the role of a CMO While Crespo has been in charge of global marketing, corporate strategy and customer and commercial operations, Coca-Cola is splitting the duties between several executives. As CMO, Arroyo will head up integrated global marketing including creative, category, marketing, design and insights. Chief Financial Officer John Murphy will lead the corporate strategy team and President and Chief Operating Officer Brian Smith will head up customer and commercial operations.
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