With Europe Launch Set, Disney Plus Will Enter a Crowded Field With Killer Content
now set for launch in Europe next spring, analysts say that the service’s powerhouse lineup – spanning “Star Wars,” Marvel, Pixar, Disney and National Geographic content – should position it strongly in the region’s increasingly crowded and competitive on-demand landscape.
The service is set to bow in North America and the Netherlands on Nov. 12 and in New Zealand one week later. On Thursday, in an analyst call following the company’s latest quarterly results, Disney chiefannounced March 31, 2020, as the rollout date for Disney Plus “in the U.K., France, Germany, Italy, Spain and a number of other countries in the region.”
“Every home in the world is familiar with the brand,” Simon Murray, principal analyst at Digital TV Research, told. “Its international rollout will be comprehensive and its content lineup is impressive, and it’s affordable. By comparison, HBO Max is not expected to start in several key international territories due to exclusive deals with pay-TV operators.”
In terms of which content will be most popular, market research firm SimilarWeb has attempted to track what users in the Netherlands have been watching since Disneythere in mid-September. SimilarWeb’s data suggest that, of the 10 most-watched pieces of content, six are series and four are feature films. “Avengers: Infinity War” ranked first overall, followed by the series “Marvel’s Agents of Shield” and “Star Wars: The Clone Wars.
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