With Blue and White, Ralph Lauren Evoked the French Riviera for Spring 2025

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With Blue and White, Ralph Lauren Evoked the French Riviera for Spring 2025
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Ralph Lauren Purple Label headed to the French Riviera for spring. The collection focused on blue and white ensembles with Old Hollywood panache.

With a tableau of Purple Label spring ensembles lined up at his grand Milan palazzo, Ralph Lauren transported guests to the French Riviera as vividly as if the models were standing on a polished sailing yacht in Cannes, and a coastal breeze rippled their perfectly combed hair.

Lauren found plenty of new things to say with blues and whites – an unexpected color combo for a silk Glen plaid dinner jacket, or as a botanical print for fancy, pajama-like trousers.

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