Defining the News
If you could ask me one person who can truly describe the landscape of the Philippine auto industry through the years, it is Wellington Soong, or Willie for short. He is not just a part of it but really deep in it, as his name was synonymous then with class brands such as Ferrari, Jaguar, Land Rover, Maserati, and several others.
“There is a paradigm shift. It is a major one in the Philippine automotive industry that has deep tectonic repercussions. But the transformation would take some time — for the market to adapt to the EV operation and adjust to its parameters,” he said. He acquired it when his very close friend, Enrique Zobel, bought it in 1984, in time before he exited from the Ayala Group of Companies and made it his headquarters.
Did you know that Willie is the founder of RACKS, whose name he coined for “Real American Country Kitchen Style ‘’ back in 1993. That was the year after his several years of trying to have a franchise of several great brands such as Mc Donald’s Haagen Dazs,and Popeye to no avail. He had already sold RACKS log before.
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