William Hill and CBS Sports have agreed to a deal that would enable the gambling company to tap the media giant’s audience for potential customers
Sports-betting operator William Hill US and ViacomCBS Inc.’s CBS Sports have agreed to a deal that would enable the gambling company to seek new customers among the media giant’s audience, the companies said Monday.
The companies didn’t disclose financial terms of the multiyear deal, which is timed for the upcoming National Football League season.
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