Will Success Keep ‘Ted Lasso’ From Sticking to Its Three-Season Plan?

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Will Success Keep ‘Ted Lasso’ From Sticking to Its Three-Season Plan?
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Creators of the Emmy-winning comedy pitched the show as three seasons but now there's a conundrum of how and if the show goes on.

The comedy based on a series of 2013 NBC Sports promotional videos was shopped to andby at least three outlets before Apple wagered a bet in late 2019 and picked up the fish out of water comedy as part of its pre-launch buying spree.

Few thought the series in which Jason Sudeikis — in his first TV regular role since a 10-season run on— reprised his NBC Sports persona would work. But Apple, which was about to enter the streaming wars and was building a slate of scripted originals from scratch, bought in based on Sudeikis and showrunner Bill Lawrence’s three-season pitch.

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