Major festivals are forging on for now, but the virus has already caused dozens of cancellations elsewhere. Here's how the outbreak could reshape concert season
Concert season is coming at the worst possible time this year. As the global coronavirus outbreak creeps into major cities across the U.S., the music business — which depends on large-scale festivals for billions of dollars in annual profit — is weighing the costs of canceling lavish events against the economic and medical risks of forging on.
Organizers of tours and festivals say that until there’s a concrete update — such as the U.S. Surgeon General issuing a warning against concert attendance, for example — it’s difficult to comment on any possible course of action. “It’s changing hour by hour, day by day, so I’m afraid anything we say will just be outdated soon,” a representative from a major talent agency, who requested anonymity due to lack of authorization to speak for the company’s plans, tells Rolling Stone.
But Celine Thum, the chief medical officer of Paradocs Worldwide, adds that music festivals, especially ones with outdoor campsites or heavy drinking cultures, pose an inherent risk of virus transmission that wouldn’t be reduced by extra medical staffing. “We don’t particularly add resources for something like the coronavirus because it would be speculation, and because it wouldn’t necessarily change the outcome,” Thum says.
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