Jazz broadcaster and former forward Thurl Bailey sued the NCAA, along the rest of his NC State teammates, alleging that the organization is illegally profiting on his team's 1983 championship run.
The “Cardiac Pack” believes it should be paid for the NCAA’s promotional use of college team’s famous championship run.
Utah Jazz broadcaster and former player Thurl Bailey, along with nine of his teammates from NC State’s 1983 men’s basketball championship team, sued the NCAA in a North Carolina court this week for using the players’ names, images, and likenesses for money-making activities without their permission or compensation.
But Bailey and his “Cardiac Pack” teammates allege that the NCAA has been using the footage of the game to “advertise its March Madness tournament, as well as for other commercial purposes, without the players’ consent and while paying them nothing.” They also note that the game is available for viewing on YouTube today — with advertisements that generate money for the NCAA.
In 2021, the U.S. Supreme Court ruled 9-0 against the NCAA in a suit allowing players to take advantage of their name, image, and likeness rights in financial sponsorship deals that were previously prohibited under their guidelines, citing antitrust laws. In May, NCAA leaders agreed to the framework of a settlement that would pay $2.8 billion to players who argued they deserved payment for their likeness rights being used dating back to 2016.
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