.tyrabanks’s new modeling theme park in Los Angeles—it's priced between $56 for a general access ticket all the way up to $1,495 for the ultimate VIP package—is actually less wacky than it sounds.
For those among us who silently, thanklessly toil as historians of the sprawling oeuvre of Tyra Banks—from model to TV presenter, author to entrepreneur—the news today that tickets for her upcoming modeling theme park are finally on sale was greeted with excitement. For the uninitiated, however, the appeal ofmay be a little more baffling.
If you’re confused, a good place to start is with Banks’s own words: “ModelLand is not just an attraction. It’s a place full of stories that battle what attractive means.” Thankfully the website for the project has more specific details. All visitors will be treated to posing tips from Banks via prerecorded footage, are invited to partake in a photo shoot, and will receive a personalized digital look book that promises to “whisk you away into the world of fantasy and phierceness.
For those still feeling a little cynical, to fully understand the messaging behind the project you have to go back to its roots:, the epic—one could even say biblical—576-page fantasy novel that Banks released in 2011 after five years of writing. While one critic described it as “a nonsensical, nightmarishthat seemed like it would never end,” many took delight in the campy adventures of its ludicrously-named heroine, Tookie de la Crème.
But back to the modelling theme park. The promises it outlays may be delightfully absurd: “mastering your angles” and drinking a “hand-crafted ModelLand elixir” are outlined as the first steps on a journey to finally “celebrating your uniqueness.” Yet behind all of the pseudo-spiritual lingo and cheesy girlboss feminism, Banks’s motives are, and have always been, those of kindness—even if the message often gets lost in her reliably wacky medium.
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