Today, the mother of two is making a name for herself as the cofounder of eco-lifestyle and swimsuit brand, Tropic of C. With core values like sustainability, empowerment, community, and quality guiding the brand’s strategic and design decisions, Tropic of C is making all the right waves.
Candice Swanepoel, cofounder of swimsuit and lifestyle brand, Tropic of C, Photo Credit: Jerome DuranYou likely recognize Candice Swanepoel from her runway appearances as a Victoria’s Secret Angel, as well as her slew of fashion magazine editorials and her work with many of the world’s top fashion brands, including Givenchy, Fendi, Versace, and Chanel. In fact, Swanepoel is no stranger to” several times.
“It started as a creative outlet,” Swanepoel explains. “I love photography and imagery and beauty in general. I had been working and shooting swim for so many years, and as a way of keeping my mind working during photoshoots, I would analyze the product.” Tropic of C stands firm on its positioning of sustainability, impact and fashion-centric designs that underscore women’s powerful femininity.
Swanepoel continues: “I had already dreamed up the brand ethos and what I wanted it to look like, and then we collaborated and it was born. It’s like my third baby!” So every small detail is considered, like the branded woven labels inside each garment that are made from recycled polyester, and the hygiene liner that’s completely compostable and features a bioplastic derived from tree pulp – all details that make a big difference.
Also driven by community, Swanepoel has joined Selma Hayek and Annie Lennox as an ambassador for Mothers 2 Mothers , an NGO headquartered in Cape Town, South Africa that works across eight African nations.
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