From millennial pink to Barbiecore, it’s no surprise that TikTok’s Pink Sauce popped off
— all of these associations.” That this color has popped up in food is a bit of a surprise. “Food is not typically this color unless it’s very highly processed, so you immediately think,Of the two, the paler version certainly reads as more approachable, especially when it comes to being edible. “It looks like a melted strawberry ice cream,” Ebel says.
Similarly to the bright shade, the appearance of this millennial pink-esque color in this medium is probably why we’re so drawn to the Pink Sauce on our feeds, whether that visual appeal comes out of an initial fascination or repulsion. “I’ve seen in the food world a fair amount in terms of decor, but I don’t know if I’ve seen it so much with food beyond something sweet like a macaron,” says Hyland.
No matter what shade the Pink Sauce is though, it seems safe to conclude that we wouldn’t be talking about it much if it were, say, brown — there’s a reason so many viral foods are rainbow or gold-covered or. “I don’t think it would be as much a topic of conversation if it were not pink,” says Hyland. “I think the impulses that lead people to question what’s in it might not have been there if it felt like a less unnatural color.
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