Venture capitalists like Adam Struck, are betting millions that food and culinary technology will reach the most old-fashioned corner of the global restaurant industry - kitchens
POS Innovation
Struck Capital was one of the earliest investors in PostMates in a Series a preferred round in 2013. Today the firm has five investments worth $10M in food tech startups such as Aquabyte, ZeroCater and Liquiglide., a software platform that digitizes all culinary workflows from documenting recipes, sharing recipes, training staff, automating ingredient planning and portioning, cost planning and sourcing.
"This is exactly what we look for - opportunities that aren't a result of the pandemic, but rather, are accelerated by the new world we know today," said Struck. "Restaurant employee benefits, data solutions to drive worker efficiencies, and back-of-the-house automation tools are all areas I have my eye on," added Struck.From Struck's point of view, he thinks the top five food tech trends in 2022 will be personalization, food waste reduction, virtual brands, QR codes and social food.