There’s a growing market of pop culture accounts on X that are spreading misinformation for a payout.
Nostalgia functions like a drug: It’s mind-altering, it’s habit-forming, and it can derail your whole day if you don’t use it responsibly. And much like a key with some white powder on it being passed around at a party, nostalgia consumption is easy to miss if you’re not paying attention—whether it be in listicles about the best rom-coms of the early 2000s or in reboots and remakes of our favorite television shows and movies of yore.
X gives blue-check verification to anyone willing to pay for its premium services; this has opened a can of worms, especially among pop culture and nostalgia accounts. While no other users have come close to matching the worldwide popularity of Pop Crave—which has become its own—imitation accounts with similar names and blue checks have cropped up all over X. Take Pop Tingz, which boasts 189,000 followers and specifies in its bio that it posts rumors and opinions as well as sourced news.
Taking these rumors at face value is a major problem not just because they’re inaccurate but because they feed a larger degradation of the importance of culture. If you’re a person who cares about pop culture—someone who appreciates artistry and the work it takes to make media compelling enough to be deemed genuinely impactful—you know how significant the moments surrounding it are. The times before, during, and after are all part of the history of whatever individual piece of art we examine.
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