Elena Delle Donne will join Breanna Stewart as the first WNBA players to debut signature models since Candace Parker in 2011.
Delle Donne will join Breanna Stewart as the first WNBA players to debut signature models since Candace Parker in 2011. The self-described sneakerheads are just the 10th and 11th women to have their own shoes. Howard has those same aspirations.
Delle Donne and Stewart grew up dreaming of having their own shoe, knowing that few women were able to reach that pinnacle. Swoopes, Rebecca Lobo, Lisa Leslie, Dawn Staley, Cynthia Cooper, Nikki McCray, Chamique Holdsclaw, Diana Taurasi and Parker are the entire list. The WNBA, which plays its All-Star Game on Sunday, is constantly trying to reach new fans while further engaging the current base. The sneaker market is an opportunity to do so, but companies simply haven’t taken that step with regularity.“No matter what, they’re in the business of making the most money they can,” Taurasi said. “There was a time that women’s basketball was very important to these sneaker companies. And you see how they dictate what society thinks is cool and not cool.
Howard is certainly watching. She is the favorite to win rookie of the year — like both Delle Donne and Stewart — and was named an all-star in her first season. She already has signed with Jordan Brand and regularly wears the Jordan Zion 1 and the Jordan 36. She said there already has been a discussion about having her own signature.“It would be huge to have a signature shoe,” Howard said. “I feel like that would be inspirational.
“Representation of signature shoes are huge for women’s sports, huge for women’s basketball, a way to really connect to the youth all the way up,” Stewart said. “And that’s what we’re lacking. That’s really the investment in women. … Continuing to fight for equality.”Both Delle Donne, who has 200 pairs in her collection, and Howard listed the Jordan 1 as their favorite sneakers — a timeless model that can be worn anywhere.
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