What does the American Red Cross do when it’s in desperate need for blood? Pivot to Instagram. Over the past few weeks, the humanitarian organization has turned to multiple social media channels to recruit users who tend to skew younger to help fill their desperate need for donors during the coronavirus
WASHINGTON — What does the American Red Cross do when it’s in desperate need for blood? Pivot to Instagram.
“We are facing a severe blood shortage, and it is really important that we inspire people to get out and to roll up their sleeves,” Weiler told Yahoo News. The Red Cross is one of many health organizations embracing less-road-tested social media platforms to reach young people — a population counting for a third of all coronavirus cases, according to the Centers for Disease Control and Prevention. As cases continue to increase in Europe, the White House has begun to emphasize that asymptomatic young people risk passing on the coronavirus.
Others show the same staffer sharing her internal monologue as she washes her hands for at least 20 seconds. Videos on the WHO feed are a bit more traditional, with doctors addressing the camera on how to properly distance socially. Even Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, sat down with the popular Barstool Sports podcast, “Pardon My Take,” to connect with younger listeners who may not binge on CNN or MSNBC all day.
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