Alex Portée is a senior trending reporter at TODAY Digital and is based in Los Angeles.
The Professional Women’s Hockey League and a Canadian-based brewery are partnering to increase visibility in women’s hockey. On March 5, the PWHL and Molson announced a multi-year partnership with the release of their “See My Name” campaign, which aims to bring exposure to women on the ice. The International Women’s Day initiative features an advertisement showcasing the new jerseys sponsored by Molson.
'Molson is covering our name so hers can be seen,' the ad's on-screen text reads. The special jerseys will only be worn during the March 8 Toronto vs. Montréal matchup. 'Though currently a pilot project, these updated jerseys are just a first step of many in Molson’s mission to help elevate female hockey players,' the league said in a press release. In the comments section of the commercial posted to YouTube, users expressed how much the initiative had moved them.
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