Advertising in languages that are not English can lower advertising costs and help improve click-through-rates. Startups chasing growth should take advantage.
The cost-per-click or what you pay for each click on your online ads rose last year by and . This is a worrying trend and, as a start-up, growth is your top priority and your marketing budget needs to get you maximum bang for the buck. Often, successful founders and venture capitalists advise startups to have a narrow focus and to try solving a clear identifiable problem for a . Extrapolating this, you could apply your on who you market your product to and how.
7 million grew 26% median age of 30 one in five affluent Gen Zs is Hispanic Looking further into how they access the internet, a demonstrates that 32% of U.S Hispanic consumers search the internet in both English and Spanish while a further 16% consumes content solely in Spanish. This is important to note: this means that you can digitally target a significantly attractive audience in a language other than English.
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