As TikTok continues to grow exponentially past music, should Spotify be worried?
Boasting of Spotify’s current market leadership versus Apple and Amazon, incoming Spotify CFO Paul Vogel said last week, “[Rule] number one: You need to break first on Spotify.” Bytedance might have something to say about that.
. This pattern — TikTok igniting virality of a track, which is then manifested in Spotify plays — is good news for Spotify in the short term. But it is also a clear indication of SpotifyFT And there is no doubt that Facebook, with its 2.47 billion monthly active users, will play an enormous role in shaping theTikTok’s popularity to date has largely been propelled by the fact it combines the thrill of new-music discovery with elements of interactivity, involvement, and community. It sounds as though Bytedance is working carefully to ensure that this winning combination also comes across loud and clear in its new Spotify-rivalling music app.
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