In L.A.'s hot real estate market, shelling out big bucks to freshen up a home can repay itself many times over, sparking increased demand for design companies.
Many real estate agents and developers today work with an archrival company, Vesta, the staging enterprise founded in 2016 by Baer’s nephew and niece, Jamie Morse and Brett Baer . “Vesta is very versatile,” say Douglas Elliman agent Cory Weiss, “and they assign you a designer they think will fit.”star and Douglas Elliman agent Tracy Tutor likes Vesta for its quick results.
“Historically, staging has always sort of eschewed the personal touches and the site-specific in favor of that which appeals to the widest audience. Of course, appealing to the market is important, but our ethos is much more about figuring out what the real soul is within a space,” says Andrew Bowen, ASH NYC partner and head of staging.
But staging can still be a hard sell. “It depends on the mind-set of the seller — if they understand the principle of attracting the highest volume of buyers and receiving more offers submitted on their property, then they come into the conversation asking their agent for staging recommendations or property appearance improvement,” says Douglas Elliman agent Ernie Carswell. “If not, then the discussion is more strained, and the client may not see the need to perform the appearance improvement.
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