Why Sony Took a Pricey Bet on Tarantino and ‘Once Upon a Time in Hollywood’

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Why Sony Took a Pricey Bet on Tarantino and ‘Once Upon a Time in Hollywood’
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Despite glowing reviews, A-list movie stars and a singular filmmaker who inspired an across-the-board studio bidding war, Quentin Tarantino’s “Once Upon a Time … in Hollywood” still represented a m…

Despite glowing reviews, A-list movie stars and a singular filmmaker who inspired an across-the-board studio bidding war,a Time … in Hollywood” still represented a massive creative risk for financier and distributor Sony Pictures.

The true production cost of “Once Upon a Time” is still a matter of great debate, though several individuals close to the project insist it was $110 million, which decreased to $90 million after Sony won a generous California tax rebate in an annual state lottery.previously reported, Pitt and DiCaprio were each paid $10 million upfront — a major haircut from their usual quotes.

“The Tarantino film was basically Sony indulging a great filmmaker and showing they can support him, which is important for them to do, and proving that people still want to go to the theater and see movies,” says one top film executive at a Sony rival, speaking on condition of anonymity. None of the studios that bid on “Once Upon a Time” seemed to have concerns over Tarantino’s career-long association with disgraced mogul Harvey Weinstein, who has been accused of rape and sexual assault. Nor did the director’s public feud with his “Kill Bill” star Uma Thurman, who accused him of reckless negligence regarding her safety on set, deter the script auction.

The marketing team chose to de-emphasize the historical events that form the movie’s backdrop, and instead run a huge outdoor ad campaign of character posters featuring the lead cast and select cameo players . “The fact is that there’s a real breadth to this movie,” says Shannon McIntosh, longtime producer for Tarantino. “It’s a personal story to Quentin, and it’s about his time growing up and his memories from that era. So we decided that not going to the dark side, but seasoning the campaign with just a bit of it, was best.”

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