Defining the News
“Anak, you know I’m a very proud Mama because I have a child like you,” Pacita Anicoche beamed with pride last year as she gave a quick speech for her daughter Rhea Anicoche-Tan.In January 2023, Rhea, President and Chief Executive Officer, unveiled the building that now serves as the main headquarters of her company Beautéderm Corporation in Angeles City, Pampanga.
Rhea’s humble beginnings, coupled with her mother’s guidance, taught her the value of staying grounded and approachable regardless of success. This humility has allowed Rhea to navigate the competitive beauty industry with grace. It has also empowered her to not feel jealous when other people’s plates are fuller than hers.
Rhea’s journey is replete with challenges, from product development to expanding her market reach. Yet, it is her hard work, deeply ingrained by her mother’s wisdom, that propelled Beautéderm into the beauty brand it is today. Through her dedication, Rhea has proven that obstacles can be overcome and that with enough effort, the smallest seed of a dream can flourish into reality.The final virtue, honesty, has been the cornerstone of Rhea’s business philosophy as Pacita described.
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