Division Road left Seattle and reopened in a sprawling complex in the Old Dominion's wine country.
brands to a locally underserved market. The shop’s diverse assortment was driven by a focus on “manufacturer brands” that produced the goods themselves, ranging from major names like Crockett & Jones or Alden to cult brands including Japanese denim maker Iron Heart or France’s De Bonne Facture. In addition to carrying goods from these sometimes hard-to-find brands, Division Road put its own stamp on the product by releasing frequent exclusives with its roster of makers.
Instead, he would use this once-in-a-generation disruption to build an entirely different retail experience outside of an urban setting. “If we’re changing how retail looks, this is a good time to do it rather than in five or 10 years from now,” Pecarich tellsAfter closing the Seattle store in July 2021, Pecarich narrowed the nationwide search for its successor down to five finalist locations that ranged from New Hampshire to the Hudson Valley.
“We wanted to be in an area where [agritourism] is the tourism driver,” says Pecarich. “When we talk to our clients about the places that they vacation to and the types of experiences that they’re seeking, we thought that if we’re going to be in a different location maybe we should be somewhere like that.”Division Road is also partnering with some neighbors to offer clients a complimentary glass of wine or beer while they shop the showroom’s wares.
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