The world’s first Black- and queer-owned oat milk company wants to break down barriers:
This Black- and queer-owned business is flipping the script on health food through a new plant-based creamer that baristas can’t get enough of.
Like many newish and innovative food companies, Ghost Town Oats was a brainchild of the pandemic. Stuck at home, veteran coffee professionals Michelle Johnson, Ezra Baker, and Eric J. Grimm decided to join forces and create a product that they felt the industry needed. Their goals were threefold: taste, texture, and culture. “We really homed in on what flavors we wanted,” said Baker on a recent phone call, explaining that many of the existing oat milks tasted overwhelmingly “oaty.
The company’s commitment to inclusivity runs so deep that it’s even built into the financing. Through the WeFunder platform, the company invites anyone to buy a piece of the pie and potentially earn a return on their investment. As of this writing, Ghost Town Oats has raised $236,518 from 392 investors.
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