And why its price is likely to keep going up.
Every year, the cost of streaming gets more and more expensive — and just last week, prices started going up again. Netflix announced that all of its tiers would get an immediate price hike for new subscribers, boosting its most expensive plan to $20 per month. It’s the third price increase since 2019., Netflix’s standard tier now slightly out-prices HBO Max and the Disney Bundle , making it one of the most expensive on-demand streaming options among leading services.
“They’re doing pretty well, but they’re going to continue to tighten up their finances as time goes by,” Parks Associates director of research Paul Erickson tells. “This is the fundamental way in which they do that — small incremental price changes over time. Because they feel they are so well entrenched, and their customers are loyal, they feel that it’s not going to materially affect their subscribership.”One of the big reasons Netflix needs money is to pay for new shows and movies.
By dumping truckloads of money in original programming, streamers hope to not only hang onto their existing customers but lure in new subscribers as well. For Netflix, expanding its programming across genres and categories helps it be everything to everyone. Investing in an ever-growing portfolio of scripted, unscripted, animated, and live-action programming helps ensure that Netflix retains a monthly subscription.
“The more that they can serve all the different aspects of different households — whether that’s language specificity, if it’s market and lifestyle specificity — the better,” Erickson says. This allows Netflix to justify positioning itself as a core, must-have entertainment service. And if itsBut there’s another reason Netflix has turned to price increases to raise more money.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Why President Biden Bet on a Senate That No Longer ExistsLast Wednesday evening, Joe Manchin and Kyrsten Sinema voted with the Republicans against changing Senate rules to allow passage of voting-rights legislation, crystallizing Biden’s frustrations with the Senate he once revered.
Baca lebih lajut »
Heidi Klum on Why Snoop Dogg Was First Choice for Debut Single: “I’m a Huge Fan”The multihyphenate talks to The Hollywood Reporter about stepping outside of her comfort zone to record 'Chai Tea With Heidi' and how Rod Stewart ended up in her spam folder.
Baca lebih lajut »
Bitcoin's RSI Reaches Lowest Point in Two Years, Here's Why It Is Possibly Good for Market⬆ +13 Bitcoin's RSI Reaches Lowest Point in Two Years, Here's Why It Is Possibly Good for Market cryptocurrency
Baca lebih lajut »
Why A Secretive Chinese Billionaire Bought 140,000 Acres Of Land In TexasHow a Chinese billionaire incurred the wrath of U.S. lawmakers and environmentalists, becoming a flashpoint in U.S.-China relations.
Baca lebih lajut »
Why pay TV operators are dropping Trump-loving cable networksDirecTV's decision to drop OAN and Newsmax's loss of several smaller systems are driven by economic pressure, not politics.
Baca lebih lajut »
Why Do Dogs Bark?From play to protection, here's what dogs might be trying to tell us.
Baca lebih lajut »