From rainbow t-shirts to 'yass kween' mugs, most large corporations’ efforts to cash in on Pride fall somewhere in between gently cringe and actively offensive.
, has posted his own series of hilarious and scathing reviews of big-box Pride Month merch at stores like Target and Walmart . This week, he went on‘s podcast about internet culture, to discuss the commercialization of Pride.
“We all know it’s not genuine. It’s something that they’ve started doing recently just because it’s suddenly profitable,” he tells “They wouldn’t be doing it if it weren’t. And for me, it just feels weird as a gay man to walk into a store and see these companies trying to sell your identity to you…..none of it is liberatory in nature.”
Clary says he has gotten backlash for his videos, primarily from heterosexual self-identifying “allies” claiming LGBTQ people should be “grateful” for the fact that corporations sell Pride merch at all. Yet the onslaught of Pride-themed apparel, he says, is simply a reminder of how far Pride Month has strayed from its original historical roots.
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