Why milkmen are in high demand amid the coronavirus crisis: ‘People are yearning for the basics'

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Why milkmen are in high demand amid the coronavirus crisis: ‘People are yearning for the basics'
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Remember milkmen? They're working harder than ever during the home quarantine.

The coronavirus has dealt the country a devastating economic blow, however milkmen, who have delivered dairy products to American doorsteps since the 1800s, are prospering as shelter-in-place orders, a wariness of grocery stores and unusual wait times for home delivery services take hold.

According to The Smithsonian Magazine, in the 1920s, milkmen delivered the product to most American families, however, the invention of electric refrigeration, supermarkets, the expansion of the automobile industry and suburbanization slowly replaced the need for fresh, daily deliveries, painting the milkman and his bowtie as a national treasure.

Brian Gronski, a former farmer in Wisconsin and the co-owner of Farmers Best Home Delivery in De Pere, lost 30 percent of his commercial clients, which included restaurants and schools, as the pandemic spread. However, by late March, his milk delivery orders increased by 50 percent, putting his two drivers and their “old-fashioned” insulated milk trucks to work.

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