Why Microsoft, Google and Apple want you to ditch your password

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Why Microsoft, Google and Apple want you to ditch your password
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Have trouble keeping track of all of your username and password combos? Watch the full video here to see why companies like Google, Apple and Microsoft want you to ditch your passwords, for good:

by Verizon looked at 2,013 confirmed data breaches and found that 29% of those breaches involved the use of stolen credentials.by the Ponemon Institute and IBM Security found that the average cost of a single data breach in the U.S. was more than $8 million. Even when passwords are not stolen, companies can lose a lot of money trying to reset them.

"Our research has shown that the average fully loaded cost of a help desk call to reset a password is anywhere between $40 or $50 per call," says Merritt Maxim, vice president and research director at Forrester. "Generally speaking, a typical employee contacts a help desk somewhere between 6 and 10 times a year on password related issues," Maxim said. "So if you just do the simple multiplication of six to 10 times, times 50 dollars per call, times number of employees, in your organization, you're talking significantly hundreds of thousands of dollars or even potentially millions of dollars a year.

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