The company will roll out a premium service to small businesses, and it's doubling down on a newer advertising format called 'click-to-message,' which allows consumers to click on a company's ad and directly start a conversation.
on a future in which the metaverse will be a growth driver for the company. But with his bet on the metaverse as far as a decade out before coming to fruition, the Meta CEO has stressed that in the short-term it is WhatsApp that is among the initiatives to focus on for growth.
Premium features for small businesses — to be rolled out in the coming months — will include the ability to manage chats across up to 10 devices as well as new customizable WhatsApp click-to-chat links to help businesses attract customers across their online presence,"We think messaging in general is the future of how people are going to want to communicate with businesses and vice versa. It's the fastest and easiest way to get things done," the spokesman said.
The need for free and low-cost digital tools for small businesses is underscored by a 2021 report from The Connected Commerce Council. The report noted that about 11 million small businesses would have closed all or part of their business if not for digital tools that allowed them to continue to operate.
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