Loki bring McDonalds to the TVA for a very specific reason.
Loki Season 2 will be spending some time at McDonalds and fans are wondering why. Well, the Marvel Studios series saw an opportunity to discuss nostalgia and its place alongside time travel in Loki Season 2. AdWeek sat down to chat with Holly Frank, the Vice President of global partnership management and operation for the brand, and she says that it just felt like a natural fit.
Loki Season 2 Uses McDonalds For A Specific ReasonThat angle of nostalgia and comfort really come to bear with Sylvie's decision to hide out in 1980s Oklahoma. Loki producer Kevin Wright talked about the decision to take her there while talking to Fast Company. It seems like the entire creative team saw the allure of that kind of kid-like wonder for someone who's childhood was so fundamentally altered by the meddling of the TVA.
He would add,"I was worried that McDonald's would think we wanted to do something ironic or make fun of them. But we were selling an earnest story, a love letter to nostalgia through a character's eyes who will see all of the novelty and joy of it." "You definitely want to do research because you really want it to be true to the era," Wada began."So there actually is a handbook on what happened with the uniforms, and I wish I could remember the designer's name, but it lasted right up until the period of the show. So that uniform started in the seventies and went right to I think 1983, 1984.
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