Why Levi's is opening 100 new stores as Covid online sales boom keeps growing
The balance between the in-store and online experience during the pandemic also has led to changes in the way Levi Strauss thinks about its distribution infrastructure, which has grown in importance amid supply chain challenges.
"I think things like that will make a big difference. Now we're scaling our ship-from-store around the world and we're setting up more omnichannel distribution centers in Europe and other parts," Singh said. "Brick and mortar is still a very, very important part" of Estee Lauder, but she noted how the pandemic shifted some of the company's strategy.
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