According to Stuart Vevers, Coach's hit Pillow Tabby ' was created during a time when my team and I were having honest conversations about how we were feeling at the start of the pandemic. We were craving comfort, security and especially touch.'
— a plumped-up, cushiony play on the signature intrecciato leather style for which the luxury brand is known. She fell in love with it immediately: the shape , the size , the style and, most importantly, how it looked on her . The only thing was, she wanted it in emerald green — her favorite color — which wasn't available in the store. She left empty-handed, but went on to buy the bag online a couple days later.
It hadn't been declared a trend just yet, but Wu knew that, with that pillowy purchase, she was onto something."I definitely saw [the trend] coming, as early as last year," she says. "When I bought my Bottega Veneta bag, the pillow bag trend was still so new, people weren't really aware of it." in April. "I love that you can put a lot of things inside, but it doesn't look bulky, because that's the look," she says.
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