Youth to the People tapped hellomynameiswednesday for a very special Pride-themed project.
) to design a set of stickers to go along with each order. Curious about the process and what it meant to them,reached out to Wednesday to find out more, and they were more than willing to tell us all about it.
"This Pride month I was commissioned by Youth to the People to make a sticker pack to go in their Superfood Cleanser, with 100 percent of the profits"They were really open about the fact that they wanted it to be an opportunity for me to make the artwork freely [and] were truly wonderful to work alongside — it was clear that they just wanted me to beWednesday says they knew right away that they wanted to make a joyful contribution to the project.
Additionally, Youth to the People offered us some insight into its ethos as a brand and how the collaboration came to be. "We’re a company of people who dream of a more inclusive world. We’d like it to be unimaginable — unheard of — that kids are bullied or made to feel unsafe in school because of their sexual orientation, gender identity, or gender expression, yet unfortunately, it happens so often," said director of giving, Alexandra Cloyes, over email.
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