Hollywood has a reputation for supporting LGBTQ+ rights, but a look at the industry’s track record reveals an increasing willingness to sacrifice representation and allyship for profits.
which featured jokes targeting the transgender community. And on the big screen, gay characters continue to be largely relegated to the sidelines — and edited out of movies altogether when they are deemed too high a financial risk.
“China was the second-biggest movie market in the world until Covid hit, and then the North American box office dropped significantly and China raced to the front of the line,” explains Comscore senior media analyst Paul Dergarabedian. “The strength of China’s box office has manifested in Hollywood movies being altered [and] marketing campaigns being changed for that marketplace.”
“I would love to see Hollywood use its soft power to foster LGBTQ acceptance on a global scale,” Fenton says. “And if Hollywood really wants to change the narrative, they need to do it in a global franchise. But is Hollywood willing to do that, knowing that it takes China out of the equation?”This would be no mere gay kiss dropped into a movie and easily edited out, as was done in Disney’s, but a story built around a queer character too integral to cut.
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