While it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's 'Best a Man Can Get' campaign and explains what has gone wrong with the updated version.
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Why Gillette's New Ad Campaign Is ToxicWhile it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's 'Best a Man Can Get' campaign and explains what has gone wrong with the updated version.
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Why Gillette's New Ad Campaign Is ToxicWhile it focuses on important social issues related to masculinity, Gillette has alienated a large proportion of its target market. This article provides a historical perspective on Gillette's 'Best a Man Can Get' campaign and explains what has gone wrong with the updated version.
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Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.The ad is part of a broader brand repositioning, and turns Gillette's 30-year-old tagline 'The Best A Man Can Get' on its head.
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Perspective | Why stressed-out parents should make time to see Marie Kondo’s new showPerspective: Why stressed-out moms should make time to see Marie Kondo’s new show
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Why are Palestinians protesting ‘controversial’ new Social Security Law?Thousands of Palestinians protested and shut down shops and businesses in the West Bank due to controversial new social security regulations that are being rolled out.
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