Duolingo describes its marketing strategy as “unhinged.” And it's working.
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.The language-learning app now relies more on memes—helping it climb to 20 million daily active users
In a shift, Duolingo is using humorous social-media posts featuring its owl mascot to market its language-teaching app.
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