Between its biannual watch week and a new boutique, the Middle Eastern city has become a hot spot for collectors worldwide.
Chanel Just Opened Its First N.Y.C. Watch and Jewelry Store. Here’s a Look Inside.—a biannual event run by the Seddiqi family, the most prominent watch retailers in the U.A.E.—the shop, just a few minutes’ walk from the fair in the DIFC, held its own exhibition that was filled to the brim with the watchmakers themselves, fromRobb Report
. “Everyone was against the idea because they were very certain this would fail.” How wrong they were. Instead, Perpétuel has become one of the most significant global players in connecting and brokering deals between collectors and their indie idols.
Al Hudaidi also dabbles in vintage, predominantly ultrarare Pateks—one might walk into Perpétuel and find him casually pulling a full-set Ref. 2499 third series from a coffee-table drawer. Naturally, that watch has sold along with two other full-set 2499s, but a uniqueRef. 1491J chronograph from the ’40s is still up for grabs . It was made by the Stern family for Jimmy Powers, NBC’s main boxing commentator during the era.
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