Why Does The Internet Make Us Do Things Like #TheBroomStickChallenge?

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Why Does The Internet Make Us Do Things Like #TheBroomStickChallenge?
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Whatever you heard about the gravitational pull—I am sorry to tell you, you've been had. BroomChallenge

Then the internet did that weird and terrifying and fascinating thing it sometimes does: it jumped on the trend and suddenly, it felt like everyone was conducting this third-grade science experiment. We tried it here at Refinery29's offices, today February 11th and the hardest part was honestly locating the broom.

If anything, the mad rush to copy or weigh in on these seemingly random internet trends reveal how emotionally connected we are to our feeds. We're vulnerable when we scroll. A tweet that cites the right sources and a call to action can get us to drop our phones and rabidly pursue anything, as long as it's called a"challenge." Some brooms stood and others didn't. Dreams were crushed while others thrived.

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