Brand and culture expert Martin Lindstrom interviews tech addiction expert Nir Eyal about phone addiction.
Editor's note: This column is part of 'Why Do We?' — a weekly video series hosted by culture expert Martin Lindstrom that untangles unique quirks of human behavior. Click here for the full series page.When the iPhone came out in 2005, I wasn't among the first in line, but I did buy one. Two weeks later, surprised that my new device was doing exactly what it was designed to do—addicting me—I replaced it with a no-frills Nokia, which I used for the next thirteen years.
Eyal is the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, selling over 1 million copies in over 30 languages.The conversation proved fascinating — despite our differences, I was amazed to find an astounding number of similarities. I also came away having learned a few tricks that I still use to this day.Say, for example, you're at a business dinner and one of the patrons is constantly looking down at their phone.
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