For as long as most of us can remember, the Dallas Cowboys and Detroit Lions have played games on Thanksgiving Day. But why?
Let’s start with the Lions. They have played every Thanksgiving since 1934, with the exception of 1939-44, despite the fact they haven’t been a good team most of those years. The Lions played their first season in Detroit in 1934 . They struggled their first year in Detroit, as most sports fans there loved baseball’s Detroit Tigers and didn’t come out in droves to watch the Lions. So Lions owner George A.
Richards also owned radio station WJR, which was one of the biggest stations in the country at that time. Richards had a lot of clout in the broadcasting world, and convinced NBC to show the game nationwide. The NFL champion Chicago Bears came to town, and the Lions sold out the 26,000-seat University of Detroit field for the first time.
The Cowboys first played on Thanksgiving in 1966. They came into the league in 1960 and, as hard as it is to believe now, struggled to draw fans because they were pretty bad those first few years. General manager Tex Schramm basically begged the NFL to schedule them for a Thanksgiving game in 1966, thinking it might get them a popularity boost in Dallas and also nationwide since the game would be televised.It worked.
The games with the Cardinals proved to be losers in the ratings, so Rozelle asked the Cowboys if they would play again in 1978. “It was a dud in St. Louis,” Schramm told the Chicago Tribune in 1998. “Pete asked if we’d take it back. I said only if we get it permanently. It’s something you have to build as a tradition. He said, ‘It’s yours forever.’ ”Nate Bain raced downcourt with time running out and scored on a layup Tuesday night to give Stephen F. Austin an amazing 85-83 overtime victory over Duke, ending the Blue Devils’ 150-game home winning streak against non-conference opponents.
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