Coca-Cola famously won't tell you the recipe for Coke. It's not about to tell you what's in its new limited-time flavors, either.
Coca-Cola famously won’t tell you the recipe for Coke. It’s not about to tell you what’s in its new limited-time flavors, either. Over the past several months, Coca-Cola has rolled out a number of curious products: Coca-Cola Starlight, Byte and Dreamworld. For each of the limited-time flavors, the beverage company offered high-concept descriptions of an experience, rather than specific flavors. For Coke, the mystery is the point.
” YouTubers reviewing the product groaned over the cheesy advertising, but still tried to puzzle out the taste, encouraging commenters to weigh in. Guesses were all over the map: Some thought that Starlight tastes like cotton candy, funnel cake or S’mores. After trying Byte, some guessed blueberry or grapefruit. People said that Dreamworld tasted of mango, peach or orange. Or maybe cough syrup. Some brands roll out mystery flavors, but reward customers with a reveal.