Why Celebrities Are Cancelling Their Equinox Memberships

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Why Celebrities Are Cancelling Their Equinox Memberships
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Happy to announce I've always been too broke for Equinox so you could say I'm ahead of the trend...

Would it surprise you to know that luxury gym chain Equinox, known for being expensive and intimidating and rich and white, is problematic? Perhaps not, but here it is: billionaire owner Stephen Ross is set to host a Trump fundraising luncheon in the Hamptons this Friday.

A boycott campaign is naturally underway, and it's likely only a matter of time before Antoni fromLike Trump, Ross is a real estate guy originally, although he's clearly a way more profitable businessman than the President ever was. Ross spearheaded New York's Hudson Yards development, and his investment firm has helped finance David Chang's Momofuku restaurant empire. He purchased the Miami Dolphins in 2008.

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