The global sneaker resale market is predicted to grow to $30 billion by 2030 on the back of a phenomenon known as sneaker botting. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. And today, sneakerheads say that buying shoes in the bot-filled digital space has become increasingly difficult. CNBC dove into the sneaker industry to find out what bots have made buying sneakers harder than ever and what companies like Nike are doing about it.
Sneakers are among the most sought-after collectible items. They're also a prime target for scalpers.
Such popularity makes sneakers an easy target for bots, or software applications that can replace humans in performing certain tasks. Sneaker bots can accelerate the checkout process, wait in a virtual line or even fill out billing information. Jesper Essendrop, CEO of Queue-it, agrees. His company specializes in controlling internet traffic with virtual waiting rooms.
In 2021, cybersecurity software company Imperva found that nearly 23% of retail site traffic came from bots with malicious intent. And CHEQ, another cybersecurity vendor in the space, found that 1 in 4 Black Friday shoppers in 2022 were fake.
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