The high-end German car maker has quietly added electric vehicles to its gas-powered lineup. That’s a formidable combination.
BMW boasts that it makes the “ultimate driving machine.” The company may also have the ultimate electric-vehicle stock not named Tesla.
BMW’s EV lineup doesn’t look all that different from its traditional one. It includes all-electric versions of the i4, i5, and i7 sedans, as well as the electric iX sport utility vehicle. At their core, they’re the same cars that BMW drivers already know, just electrified. The iX xDrive50 SUV, which starts at about $90,000, has the handling, ride, and build quality that BMW drivers should expect—we took one for a drive—but it’s quieter, roomier, and goes from zero to 60 in 4.5 seconds.
What is the market missing? Houchois points to three things: capital efficiency, a fortress balance sheet, and a below-the-radar decision about its Chinese business.
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