Why BirdsofPrey whiffed at the box office
,” seemed to have all the ingredients necessary to continue that trend in the studio’s attempt to fashion an alternative to Disney’s Marvel Cinematic Universe.
“They took a swing, and they missed,” said Jeff Bock, a box office analyst with Exhibitor Relations. “It wasn’t for the movie masses, it was a niche comic-book movie. Warner Bros. keeps having to learn these lessons.” Given its cast of mostly unknown antiheroes, “Birds of Prey” wasn’t primed for a record-shattering debut. But it also wasn’t expecting to take over “Shazam’s” crown as the worst opening weekend to date for a DC film. That ignominious distinction is something of a surprise, considering reviews were strong, with the film enjoying an 80% “fresh” rating on Rotten Tomatoes.
Robbie’s take on Harley Quinn was a rare point of praise in “Suicide Squad,” the impetus behind giving the deranged delinquent her own movie. But another notch against the film was that its unwieldy moniker — “Birds of Prey — perhaps relied too heavily on assuming the general public was familiar with the characters at the forefront. Its title was just one of the marketing missteps that failed to create a sense of urgency to see the film on opening weekend.
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