In the past several weeks, “MAGA” has become the president’s favorite epithet, his effort at Trump-style branding.
, Biden invoked the specter of “MAGA Republicans” trying to foist a radical and unpopular agenda on a nation that, in his telling, had not yet fully grasped the threat.
The White House says the MAGA branding was entirely Biden’s own idea, but it also reflects what Democratic pollsters have found to be an effective message. “We've tested ‘MAGA Republicans’ and ‘Trump Republicans,’”, who also worked on the 2020 campaign, told Yahoo News in a telephone interview. “Those test very, very well.”
“After messaging, voters tell us that MAGA Republicans are extreme, radical, power hungry, and racist,” Nayak’s presentation said. He added that MAGA was a “potential dog whistle to OUR base,” of the kind Republicans had been effectively using for years.
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